I wanted to create something that showcased some specific insight I have gained from this course. Please watch the video I created and let me know what your opinion is either on this blog or on the video itself.
I think that one of the strongest lessons that I learned through this course was that for a campaign to be effective it must be measurable, and to be measurable it has to be created with metrics in mind. The video talks about how knowing your goals and objectives is the starting point of measuring your campaign, and that you need to build ways to measure when and if these goals have been met directly into the campaign itself.
Thank you very much.